It almost didn’t happen, however, with the Aussie actress revealing there was an ultimatum she delivered to the Mattel executives before accepting the role, and if they didn’t agree, the Barbie film wouldn’t exist.
The I, Tonya actress, 32, revealed that she only wanted to play the iconic role if Mattel agreed that she wouldn’t be playing the only Barbie in the film.
“If [Mattel] hadn’t made that change to have a multiplicity of Barbies, I don’t think I would have wanted to attempt to make a Barbie film,” she said in a TIME cover story.
“I don’t think you should say, ‘This is the one version of what Barbie is, and that’s what women should aspire to be and look like and act like.'”
Whilst Robbie plays the most recognisable iteration of Barbie – who is blonde and perpetually pink-clad – a series of other Barbies also appear in the film.
Issa Rae appears as President Barbie, Hari Nef plays Doctor Barbie and Alexandra Shipp is set to appear as Writer Barbie.
The TIME interview also revealed that Gerwig earned the trust of Mattel executives with the help of Robbie, who promised to uphold the legacy of the brand.
But Robbie also told Mattel executives that there were certain things that the film would address that could be seen as ‘off-brand’ for Barbie.
“In that very first meeting, we impressed upon Ynon we are going to honour the legacy of your brand, but if we don’t acknowledge certain things – if we don’t say it, someone else is going to say it,” she said in the interview. “So you might as well be a part of that conversation.”
Barbie is set to hit theatres on July 20 and currently Robbie and her co-star Ryan Gosling are jet-setting across the world to promote the highly-anticipated film.
Just yesterday during their Los Angeles stop of the press tour, Robbie stepped out in a jaw-dropping pink Valentino dress looking like a real-life Barbie doll.
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