Why Candace Cameron Bure Left Hallmark for Great American Media: Details

Candace Cameron Bure shocked fans in April 2022 when she announced that she was leaving Hallmark Media for Great American Media.

The actress starred in 10 holiday films for Hallmark Channel during her 13 years with the network, earning her the title of “Queen of Christmas” from viewers and critics alike.

She also helmed Hallmark Mystery’s Aurora Teagarden Mysteries franchise, appearing as librarian-turned-amateur-sleuth, Aurora Teagarden, in 18 films before her 2022 departure.

Cameron Bure’s exit came one year after former Hallmark CEO Bill Abbott launched the new network following his controversial handling of a same-sex commercial for the channel.

Shortly after the release of her first Great American Family holiday film in fall 2022, Cameron Bure made waves for her comments about the network’s faith-based programming. She told WSJ. Magazine that GAF aligned with her beliefs partly because they were focusing on “traditional marriage” story lines, which caused backlash from her fanbase.

Scroll down to see everything that Cameron Bure has said about her transition to Great American Media — and why Hallmark was no longer a good fit — below: