Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Please note, prices are accurate at date of publication, but are subject to change.
Editor’s note: Article originally published in January 2020.
All eyes have been on Olivia Wilde over the past couple of decades. From making her name as a recurring character on The O.C. to directing one of 2019’s most beloved films, Booksmart, she shows no signs of slowing down — and is it just Us, or is she only becoming more and more beautiful by the day?
When it comes to a beauty routine, we would trust Wilde with our lives. She’s already saved so many thinning brows around the world with her RevitaBrow recommendation, and now she’s here to help our eyelashes make a serious impact by revealing her favorite mascara!
See it: Get the Limitless Lash Mascara from ILIA or Amazon!
When we saw that Wilde had revealed 15 of her favorite picks, from makeup to jewelry, to InStyle for its February issue, we immediately took our notepads out (or opened them on our phones). Her wisdom is vital to our way of life, especially when it comes to getting ready in the morning. That’s why from now on, we’re perfecting any eye glam with her must-have: the Limitless Lash Mascara from ILIA!
This bestseller has over 2,000 reviews, and shoppers say it’s their “all-time favorite mascara” — no doubt. They’ve “never had a mascara make [their] lashes look so long” in the past, and their friends are even asking if they’re wearing faux lashes. Unlike faux lashes, however, we don’t have to worry about if this mascara will stay on all day. Shoppers say it sticks like glue, but a “delicate, natural” glue that washes off with ease when it’s time for bed!
ILIA claims that this fan-favorite mascara will “go above and beyond the expectations of any natural mascara” on the market. The formula is made to be buildable, flake-free and lightweight so it can curl, lengthen and volumize without clumping or weighing lashes down!
See it: Get the Limitless Lash Mascara from ILIA or Amazon!
We haven’t even gotten to one of our favorite parts yet. This cruelty-free mascara isn’t only about day-to-day beauty, but long-term results. Its clean, nourishing formula consists of organic bee and carnauba waxes, shea butter and arginine (keratin) to condition, strengthen and soften every last lash, all the while keeping sensitive eyes happy.
This soft black mascara wasn’t just a happy accident for ILIA. The brand actually tested over 100 brushes until it decided on the current dual-sided version with short bristles on one side and longer bristles on the other. The short side can be used to curl and create volume, while the longer side may build length and separate lashes for the full effect!
This award-winning mascara is available in both full-size and mini. One for your vanity, one for your purse! This way even when you’re in a rush, you can still run out the door knowing by the time you get to your destination, your lashes will be ready to impress!
See it: Get the Limitless Lash Mascara from ILIA or Amazon!
Looking for more? Check out other bestsellers available at ILIA Beauty here!
Check out more of our picks and deals here!
This post is brought to you by Us Weekly’s Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful, such as wedding-guest outfits, purses, plus-size swimsuits, women’s sneakers, bridal shapewear, and perfect gift ideas for everyone in your life. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.
The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from advertising sales team. We welcome your feedback at ShopWithUs@usmagazine.com. Happy shopping!