Bethenny Frankel Uses This $17 Bronzing Lotion Instead of Foundation for “Less Is More Makeup”

One thing about me: I will do anything Bethenny Frankel says, whether she’s telling me to buy a product, embrace a new trend or both!

The mogul recently took to TikTok to chat about less-is-more makeup. In the clip, Frankel spoke in detail about how she forgot to apply mascara, but I couldn’t help but notice her glowing skin. Turns out, she wasn’t wearing a lick of foundation — only the L’Oréal Paris True Match Lumi Glotion in Medium mixed with a little bit of L’Oréal Paris Midnight Cream.

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“I’m calling it moisture bronzer,” she joked. “That’s my entire foundation. I just keep looking at myself, and I didn’t really put a lot [of makeup] on. I’m like, why bother?”

Get the L’Oréal Paris True Match Lumi Glotion for $17 on Amazon!

I knew the multi-tasking Lumi Glotion could be used as a bronzer, highlighter or primer, but Frankel really unlocked a whole new world of possibilities. Her simple concoction produced a filter-like, lit-from-within glow that so many people are after. And all it took was an affordable bronzing lotion! “Because of the tint it looks like foundation,” she explained.

Frankel isn’t the only celebrity who has sung the praises of Lumi GlotionMartha Stewart is also a major fan. She wore it all over her body for her 2023 Sports Illustrated cover, and her makeup artist Daisy Toye told People that Stewart will “go through a tube every week.” Kendall Jenner and Bella Hadid are also major fans of the drugstore favorite. In fact, it’s been a secret weapon in the modeling industry for years to give the girls a golden hour glow all over.

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Beyond the rich and famous, over 41,000 Amazon shoppers — especially those who are over 40 — are also obsessed with the Lumi Glotion. “At 61, I’m no longer able to wear full coverage foundation. As many can likely relate to, heavy foundations settle into wrinkles and appear cakey,” one reviewer explained. “I’ve had a hard time finding a BB cream that worked with my skin tone. (Many provide too much coverage or not enough.) This product blends like silk and gives me a light sun-kissed look. No settling into wrinkles.”

Others have been replacing their foundation with this bronzer for ages. “I use this as a skin tint. I don’t wear full foundation because it’s itchy, so I use this all over plus a lighter hydrating concealer dotted under my eyes and it melts into my skin beautifully,” another shopper said. “I have dry skin too and this doesn’t cling to any patches, and it’s just enough tint to even out any redness in my skin. Plus, it feels like a moisturizer.”

The masses (and Frankel) have spoken. If you’ve been wanting to swap your foundation for a lightweight glowy tint, look no further than the L’Oréal Paris True Match Lumi Glotion.

Get the L’Oréal Paris True Match Lumi Glotion for $17 on Amazon!

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